Before the Yes

A buyer's decision doesn't begin when they're asked to buy. It develops through the conversations, information, experiences and interactions that happen before that moment.

Before the Yes explores buyer behaviour and decision leadership — helping professionals better understand how people communicate, process information, evaluate choices and move toward decisions.

Built around The SHYNE Academy's proprietary 7C Framework, the program brings together practical professional skills that can be applied across sales, service, business and customer-facing environments.